226

GMT 226: Programmatic Advertising

On this episode, learn about programmatic advertising and how to leverage it in your business.

Mikael Kreuger is the CEO and co-founder of Match2One, a self-service programmatic ad platform based in Stockholm, Sweden. The company was founded in 2015 with a vision to democratize programmatic advertising by making it more transparent and available. Now in 2021, Match2One is launching a new platform to disrupt the industry once again.

In this episode, you’ll learn:

  • What is programmatic advertising and how should marketers use it?
  • What are the main trends we will be seeing for programmatic advertising in 2021?
  • What are some main issues advertisers see with programmatic advertising?

Tools and resources mentioned in this episode:

Connect with Mikael:

  • Mikael on Linkedin

Recent Episodes:

GMT 277: Optimize Your Ads

On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023.

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

Twitter Youtube Instagram Linkedin Facebook

Disclosure
This website contains links to products and services that may include affiliates, sponsorships, or other business relationships in which GrowthMarketer may receive compensation from referrals or sales actions.

2021 © Earnworthy, LLC dba GrowthMarketer. All Rights Reserved.

Copy link
CopyCopied
Powered by Social Snap