GMT 226: Programmatic Advertising

On this episode, learn about programmatic advertising and how to leverage it in your business.

Mikael Kreuger is the CEO and co-founder of Match2One, a self-service programmatic ad platform based in Stockholm, Sweden. The company was founded in 2015 with a vision to democratize programmatic advertising by making it more transparent and available. Now in 2021, Match2One is launching a new platform to disrupt the industry once again.

In this episode, you’ll learn:

  • What is programmatic advertising and how should marketers use it?
  • What are the main trends we will be seeing for programmatic advertising in 2021?
  • What are some main issues advertisers see with programmatic advertising?

Tools and resources mentioned in this episode:

Connect with Mikael:

  • Mikael on Linkedin

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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