GMT 226: Programmatic Advertising

On this episode, learn about programmatic advertising and how to leverage it in your business.

Mikael Kreuger is the CEO and co-founder of Match2One, a self-service programmatic ad platform based in Stockholm, Sweden. The company was founded in 2015 with a vision to democratize programmatic advertising by making it more transparent and available. Now in 2021, Match2One is launching a new platform to disrupt the industry once again.

In this episode, you’ll learn:

  • What is programmatic advertising and how should marketers use it?
  • What are the main trends we will be seeing for programmatic advertising in 2021?
  • What are some main issues advertisers see with programmatic advertising?

Tools and resources mentioned in this episode:

Connect with Mikael:

  • Mikael on Linkedin

Recent Episodes:

GMT 252: A/B Testing on Autopilot

Franco Gobbo is the co-founder, and COO of ABtesting.ai, a tool that helps you optimize your landing pages for conversions using artificial intelligence.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

Copy link
Powered by Social Snap