GMT 117: Understand Your Customers with Optimove

On this episode, we explore how marketers can better understand their customers, with Amit Bivas, the head of marketing at Optimove.

Amit Bivas is the Head of Marketing at Optimove. He’s a seasoned marketing executive with vast experience in planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp business skills, creativity and keen eye for detail, alongside with a strong background in data analytics and statistics, place Amit in a unique combination between the art and science of marketing. He holds a degree in Industrial Engineering and Information Systems.

In this episode, you’ll learn:

  • What is Optimove
  • What is relationship marketing
  • How can we use predictive customer modeling to improve our ROI
  • And much more!

Tools and resources mentioned in this episode:

Connect with Amit and Optimove:

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GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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