On this episode, we explore how marketers can better understand their customers, with Amit Bivas, the head of marketing at Optimove.
Amit Bivas is the Head of Marketing at Optimove. He’s a seasoned marketing executive with vast experience in planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp business skills, creativity and keen eye for detail, alongside with a strong background in data analytics and statistics, place Amit in a unique combination between the art and science of marketing. He holds a degree in Industrial Engineering and Information Systems.
In this episode, you’ll learn:
- What is Optimove
- What is relationship marketing
- How can we use predictive customer modeling to improve our ROI
- And much more!