GMT 113: Paid Search Tools, Tactics, and Strategies

On this episode, we explore the latest paid search tools, tactics, and strategies, with Amy Hebdon, the co-founder of Paid Search Magic.

Amy has been managing paid search accounts since 2004, working both in-house and at digital agencies including Razorfish, DraftFCB, Digitaria, and many more. Together with her husband James, she co-founded Paid Search Magic, an agency that helps PPC managers and entrepreneurs become successful with AdWords via coaching, consulting, audits, reporting, and courses.

In this episode, you’ll learn:

  • What are the biggest PPC trends for 2018
  • Which tools to use for managing paid search campaigns
  • And much more!

Tools and resources mentioned in this episode:

Connect with Amy:

Recent Episodes:

GMT 277: Optimize Your Ads

On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023.

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

Copy link
Powered by Social Snap