GMT 113: Paid Search Tools, Tactics, and Strategies

On this episode, we explore the latest paid search tools, tactics, and strategies, with Amy Hebdon, the co-founder of Paid Search Magic.

Amy has been managing paid search accounts since 2004, working both in-house and at digital agencies including Razorfish, DraftFCB, Digitaria, and many more. Together with her husband James, she co-founded Paid Search Magic, an agency that helps PPC managers and entrepreneurs become successful with AdWords via coaching, consulting, audits, reporting, and courses.

In this episode, you’ll learn:

  • What are the biggest PPC trends for 2018
  • Which tools to use for managing paid search campaigns
  • And much more!

Tools and resources mentioned in this episode:

Connect with Amy:

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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