On this episode, we explore the latest paid search tools, tactics, and strategies, with Amy Hebdon, the co-founder of Paid Search Magic.
Amy has been managing paid search accounts since 2004, working both in-house and at digital agencies including Razorfish, DraftFCB, Digitaria, and many more. Together with her husband James, she co-founded Paid Search Magic, an agency that helps PPC managers and entrepreneurs become successful with AdWords via coaching, consulting, audits, reporting, and courses.
In this episode, you’ll learn:
- What are the biggest PPC trends for 2018
- Which tools to use for managing paid search campaigns
- And much more!