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GMT 030: Using Podcasting as an Inbound Marketing Tool

On this episode, we explore how to use podcasting as an inbound marketing tool, with outreach consultant and author, Kai Davis.

Kai is an outreach consultant who helps experts increase their traffic and sales and manage their most valuable relationships. Kai is here today to talk about podcasting as an inbound marketing tool. We discuss how to reach your audience using podcasts, how to structure your outreach to build relationships, and how to prepare for the inbound leads that podcasting can generate.

His new book, The Traffic Manual, explains the step-by-step process behind using podcasts as an inbound marketing channel.

Check out these free resources Kai put together just for Inbound Unboxed listeners!

In this episode, you’ll learn:

  • Why podcasting is such a powerful tool for inbound marketers
  • A step-by-step process for getting booked on podcasts
  • How to leverage your time spent on a podcast
  • Kai’s favorite inbound marketing tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Kai:

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GMT 248: TikTok for Marketers

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GMT 247: Consulting for Everyone

On this episode, find out how one marketer is changing the agency model with unlimited consulting, how you can define your ideal customer, and much more.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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