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GMT 030: Using Podcasting as an Inbound Marketing Tool

On this episode, we explore how to use podcasting as an inbound marketing tool, with outreach consultant and author, Kai Davis.

Kai is an outreach consultant who helps experts increase their traffic and sales and manage their most valuable relationships. Kai is here today to talk about podcasting as an inbound marketing tool. We discuss how to reach your audience using podcasts, how to structure your outreach to build relationships, and how to prepare for the inbound leads that podcasting can generate.

His new book, The Traffic Manual, explains the step-by-step process behind using podcasts as an inbound marketing channel.

Check out these free resources Kai put together just for Inbound Unboxed listeners!

In this episode, you’ll learn:

  • Why podcasting is such a powerful tool for inbound marketers
  • A step-by-step process for getting booked on podcasts
  • How to leverage your time spent on a podcast
  • Kai’s favorite inbound marketing tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Kai:

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GMT 236: Social Media Teams

On this episode, learn how social media teams can become more productive, streamline their processes, and produce better content with the co-founder and CEO of Planable, Xenia Muntean.

GMT 235: Measure Your Marketing

On this episode, learn how to leverage Google Tag Manager to improve your marketing efforts, with Chris Mercer, the co-founder of MeasurementMarketing.io

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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