GMT 009: How Reply Makes Email Automation More Personal

On this episode, we look at a popular new email automation platform called Reply, that makes your cold emails feel warm, so that you can dramatically increase your sales and marketing productivity.

Today, we’re joined by Lucy Literado, from Reply. If you haven’t heard of this startup, they’re making big moves in the email automation space, with a tool that basically allows you to send cold outreach emails that look and feel like personalized warm emails. Sounds interesting, doesn’t it?

Lucy is the VP of Marketing at Reply, and she has been with the company since the beta version. Her interests include growth hacking and content marketing.

In this episode, you’ll learn:

  • Which core features make up the Reply platform
  • The story of how Reply was created
  • Which other marketing tools the Reply team uses
  • Where the future of email automation is headed
  • How to quickly find email addresses for your outreach efforts
  • And much more!

Tools and resources mentioned in this episode:

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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