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GMT 118: Segment and Personalize Your Online Content

On this episode, Brennan Dunn, the founder of RightMessage tells us about a tool that is helping marketers segment and personalize their online content.

Brennan is the co-founder of RightMessage. A website personalization tool that makes it easy to tailor your messaging and call-to-actions based on who somebody is, how they’re behaving, and where they are in your sales funnel. He’s also the founder of DoubleYourFreelancing.com, a community of over 45,000 freelancers and agencies.

In this episode, you’ll learn:

  • What is RightMessage?
  • What is segmentation and personalization?
  • What tools Brennan recommends for marketers?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Brennan and RightMessage:

Recent Episodes:

GMT 233: Marketing AppSumo Originals

On this episode, David Kelly, the general manager of AppSumo Originals joins me to discuss how they quickly scaled to become a 3 million+ business, with products such as SendFox, TidyCal, and Sumo.com.

GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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