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GMT 118: Segment and Personalize Your Online Content

On this episode, Brennan Dunn, the founder of RightMessage tells us about a tool that is helping marketers segment and personalize their online content.

Brennan is the co-founder of RightMessage. A website personalization tool that makes it easy to tailor your messaging and call-to-actions based on who somebody is, how they’re behaving, and where they are in your sales funnel. He’s also the founder of DoubleYourFreelancing.com, a community of over 45,000 freelancers and agencies.

In this episode, you’ll learn:

  • What is RightMessage?
  • What is segmentation and personalization?
  • What tools Brennan recommends for marketers?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Brennan and RightMessage:

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GMT 214: A/B Testing Tips

On this episode, the founder of Conversion Fanatics joins me to discuss how to get more customers, sales and profits with A/B testing.

GMT 212: Growth Marketing That Works

On this episode, learn what’s working now in growth marketing from the best-selling author of The Growth Marketer’s Playbook, Jim Huffman.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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