GMT 099: Next-Gen Postcard Marketing with Scout

On this episode, Jordan Crawford, the founder of Scout joins us to discuss next generation postcard marketing.

Jordan runs Scout, a marketing platform where you can design, personalize, target, send and track postcards. He also educates marketers on direct mail as a growth channel on his Facebook group, Postcard Pros.

Scout is a postcard marketing tool where you can design postcards in the browser, upload and clean your marketing lists, send out postcards that are customized to each recipient based on any data you have, and track which folks visit your website from which postcard.

In this episode, you’ll learn:

  • What is Scout
  • How is Scout modernizing postcard marketing
  • Which marketing and productivity tools Jordan uses
  • What to do if you don’t have a mailing list
  • How to think outside the box when it comes to getting in front of the right people
  • And much more!

Tools and resources mentioned in this episode:

Connect with Jordan:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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