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GMT 178: Usability Testing the Right Way

On this episode, we’re talking about usability testing, eye tracking, and how to improve conversions so that ultimately you can turn more of your website visitors into leads and customers, with the co-founder and CEO of Sleeknote.

Mogens Møller is the co-founder & CEO of Sleeknote. He’s a Conversion Optimization specialist and International keynote speaker, and he’s here today to share insights on usability testing, eye tracking, and how to improve conversions

In this episode, you’ll learn:

  • What is Sleeknote?
  • How can marketers use popups and sticky bars more effectively?
  • How to conduct user tests
  • What marketing tools should you use?
  • And much more!

Tools and resources mentioned in this episode:

Connect with Mogens:

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GMT 248: TikTok for Marketers

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GMT 247: Consulting for Everyone

On this episode, find out how one marketer is changing the agency model with unlimited consulting, how you can define your ideal customer, and much more.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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