GMT 010: Social Media Marketing Tools and Tactics

On this episode, we discuss popular social media marketing tools and tactics with Mojca Mars, the founder of Super Spicy Media. Other topics covered include Twitter’s recent updates, Facebook video, live streaming, social analytics, and much more!

Mojca is a social media consultant and the founder of Super Spicy Media which helps companies achieve their business goals and guide individuals towards efficient social media communications.

Her company has two main goals: helping small businesses discover the great opportunities social media offers, and guiding big businesses and brands towards humanizing their social media presence.

Mojca recently published her book, Facebook Ads Manual: Everything you need to get started. And she’s offering a 50% discount for Inbound Unboxed listeners! You can learn more about the book and grab the discount here.

In this episode, you’ll learn:

  • An interesting answer to the common question of “What’s the ROI of social media?”
  • Mojca’s favorite tools for Twitter marketing
  • The pros and cons of marketing automation
  • Why Facebook videos matter in a big way
  • How to include live streaming in your social media strategy
  • And much more!

Tools and resources mentioned in this episode:

Exclusive Bonus: Inbound Unboxed listeners can grab Mojca’s brand new Facebook Ads Manual for 50% off! Check it out here.

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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