On this episode, we’re exploring bots, and what marketers need to know about them, to collect more leads, engage more visitors, and answer more questions, with Grant Heinrich from The Bot Platform.
Grant is the head of audience for The Bot Platform, who recently worked with the BBC in the UK to build their Election Bot.
In this episode, you’ll learn:
- What is The Bot Platform
- Why marketers should take interest in bots
- How to test and optimize a bot
- How to get started with your own marketing bot
- And much more!