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GMT 097: What Marketers Need to Know About Bots

On this episode, we’re exploring bots, and what marketers need to know about them, to collect more leads, engage more visitors, and answer more questions, with Grant Heinrich from The Bot Platform.

Grant is the head of audience for The Bot Platform, who recently worked with the BBC in the UK to build their Election Bot.

In this episode, you’ll learn:

  • What is The Bot Platform
  • Why marketers should take interest in bots
  • How to test and optimize a bot
  • How to get started with your own marketing bot
  • And much more!

Tools and resources mentioned in this episode:

Connect with Grant:

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About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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