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GMT 213: The SWARM Methodology

On this episode, learn how brands can respond to negative feedback online using the SWARM methodology.

Tod Maffin is president of engageQ digital, a social engagement agency that helps such brands as the Grey Cup, Mountain Equipment Co-op, Pacific Coastal Airlines, Ivanhoé Cambridge, Abbott Pharmaceutical, OK Tire, and more. And he’s the host of one of my favorite podcasts, called Today In Digital.

In this episode, you’ll learn:

  • What is the SWARM Methodology?
  • How Tod launched a successful podcast
  • Tod’s favorite social media tools

Tools and resources mentioned in this episode:

Connect with Tod:

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GMT 248: TikTok for Marketers

On this episode, learn how to incorporate TikTok into your marketing strategy while automating your content creation processes.

GMT 247: Consulting for Everyone

On this episode, find out how one marketer is changing the agency model with unlimited consulting, how you can define your ideal customer, and much more.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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