GMT 213: The SWARM Methodology

On this episode, learn how brands can respond to negative feedback online using the SWARM methodology.

Tod Maffin is president of engageQ digital, a social engagement agency that helps such brands as the Grey Cup, Mountain Equipment Co-op, Pacific Coastal Airlines, Ivanhoé Cambridge, Abbott Pharmaceutical, OK Tire, and more. And he’s the host of one of my favorite podcasts, called Today In Digital.

In this episode, you’ll learn:

  • What is the SWARM Methodology?
  • How Tod launched a successful podcast
  • Tod’s favorite social media tools

Tools and resources mentioned in this episode:

Connect with Tod:

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GMT 232: Multichannel Marketing

On this episode, learn how to take a multichannel approach to marketing, and get some actionable tips on optimizing your LinkedIn profile along the way.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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