GMT 055: Tools and Tactics for Launching an Online Course

On this episode, we’re diving into the world of online courses, and how they fit into an inbound marketing campaign, with our guest Marie Poulin.

Marie is a designer and digital strategist who loves helping small business owners go from idea to launch. In 2015 she co-founded Oki Doki, where she takes the overwhelm out of creating, launching, and marketing online courses and programs.

In this episode, you’ll learn:

  • Tips and tricks for getting launching your first course
  • Whether you should build your audience or your course content first
  • Tools Marie uses throughout the online course creation process
  • One hybrid model for monetizing your online course
  • Why a “clarity session” is so important
  • And much more!

Tools and resources mentioned in this episode:

Connect with Marie

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GMT 252: A/B Testing on Autopilot

Franco Gobbo is the co-founder, and COO of ABtesting.ai, a tool that helps you optimize your landing pages for conversions using artificial intelligence.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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