GMT 055: Tools and Tactics for Launching an Online Course

On this episode, we’re diving into the world of online courses, and how they fit into an inbound marketing campaign, with our guest Marie Poulin.

Marie is a designer and digital strategist who loves helping small business owners go from idea to launch. In 2015 she co-founded Oki Doki, where she takes the overwhelm out of creating, launching, and marketing online courses and programs.

In this episode, you’ll learn:

  • Tips and tricks for getting launching your first course
  • Whether you should build your audience or your course content first
  • Tools Marie uses throughout the online course creation process
  • One hybrid model for monetizing your online course
  • Why a “clarity session” is so important
  • And much more!

Tools and resources mentioned in this episode:

Connect with Marie

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GMT 238: Marketing with Urgency

On this episode, learn how to increase conversions and generate more sales using authentic evergreen marketing, with the creator of Deadline Funnel, Jack Born.

GMT 236: Social Media Teams

On this episode, learn how social media teams can become more productive, streamline their processes, and produce better content with the co-founder and CEO of Planable, Xenia Muntean.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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