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GMT 069: User Generated Content Tools and Tactics

On this episode we discuss user generated content; why it matters, how to create it, and which tools to use, with our guest, Shayla Price.

Shayla is a B2B content marketer. She creates and promotes content for SaaS companies, like Kissmetrics and Shopify Plus. You can read her articles on Entrepreneur and the Huffington Post.

NOTE: Yes, we’ve rebranded the podcast. Inbound Unboxed is now Growth Marketing Toolbox. 🚀

In this episode, you’ll learn:

  • Why user generated content (UGC) matters
  • How to get started with a UGC campaign
  • Which tools Shayla recommends
  • Examples of great UGC campaigns
  • And much more!

Tools and resources mentioned in this episode:

Connect with Shayla:

Recent Episodes:

GMT 221: Interview with Peep Laja

On this episode, Peep Laja joins me to discuss conversion optimization, audience research, and how to become a better copywriter.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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