GMT 146: The Future of Google Ads

On this episode, the founder of one of the largest independent Google Ads agencies in the world joins me to discuss the future of paid advertising.

Mike Rhodes is the Founder and CEO of 2 businesses: WebSavvy and AgencySavvy. WebSavvy specializes in customer acquisition for B2C companies in Australia & the United States, while AgencySavvy trains and coaches agency owners to build better agencies. WebSavvy is one of the largest independent Google Ads agencies in the world and was recently named by Google as one of their top 18 agencies worldwide.

In this episode, you’ll learn:

  • What’s new with Google Ads?
  • What role does AI play in paid advertising?
  • The best Google Ads tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Mike and WebSavvy:

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GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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