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GMT 052: Website Planning for Small Business

On this episode, we explore website planning for small business, with Ben Seigel of Versa Studio.

Ben runs Versa Studio, managing branding and web projects for small businesses and nonprofits. Counting on fifteen years professional web experience, Ben handles project management, web design and development. He specializes in ExpressionEngine and Craft CMS, and enjoys showing clients how painless website updating can be.

In this episode, you’ll learn:

  • How to properly plan a website project
  • Why the planning phase is often overlooked by web developers
  • What is a needs assessment and who needs one
  • How to sell clients on needs assessments, planning, and branding
  • And much more!

Tools and resources mentioned in this episode:

NOTE: Use code “UNBOXED” for a discount on Ben’s book.

Connect with Ben and Versa Studio:

Recent Episodes:

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

GMT 273: Core Web Vitals

On this episode, learn what you need to know about Core Web Vitals and how to speed up your website.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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