GMT 052: Website Planning for Small Business

On this episode, we explore website planning for small business, with Ben Seigel of Versa Studio.

Ben runs Versa Studio, managing branding and web projects for small businesses and nonprofits. Counting on fifteen years professional web experience, Ben handles project management, web design and development. He specializes in ExpressionEngine and Craft CMS, and enjoys showing clients how painless website updating can be.

In this episode, you’ll learn:

  • How to properly plan a website project
  • Why the planning phase is often overlooked by web developers
  • What is a needs assessment and who needs one
  • How to sell clients on needs assessments, planning, and branding
  • And much more!

Tools and resources mentioned in this episode:

NOTE: Use code “UNBOXED” for a discount on Ben’s book.

Connect with Ben and Versa Studio:

Recent Episodes:

GMT 238: Marketing with Urgency

On this episode, learn how to increase conversions and generate more sales using authentic evergreen marketing, with the creator of Deadline Funnel, Jack Born.

GMT 236: Social Media Teams

On this episode, learn how social media teams can become more productive, streamline their processes, and produce better content with the co-founder and CEO of Planable, Xenia Muntean.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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