On this episode, learn how to build a marketing engine that works, using revenue marketing.
Yaagneshwaran Ganesh is a familiar name in the world of martech. He has authored 7 books, writes for major global publications, and consults startups across APAC and Europe. He speaks at major global forums, conferences, meetups, and academic institutions and co-hosts the ABM Conversations podcast.
In this episode, you’ll learn:
- What is revenue marketing?
- What is the OODA loop?
- Yaag’s favorite marketing tools.