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GMT 211: Revenue Marketing

On this episode, learn how to build a marketing engine that works, using revenue marketing.

Yaagneshwaran Ganesh is a familiar name in the world of martech. He has authored 7 books, writes for major global publications, and consults startups across APAC and Europe. He speaks at major global forums, conferences, meetups, and academic institutions and co-hosts the ABM Conversations podcast.

In this episode, you’ll learn:

  • What is revenue marketing?
  • What is the OODA loop?
  • Yaag’s favorite marketing tools.

Tools and resources mentioned in this episode:

Connect with Yaagneshwaran:

Recent Episodes:

GMT 214: A/B Testing Tips

On this episode, the founder of Conversion Fanatics joins me to discuss how to get more customers, sales and profits with A/B testing.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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