GMT 015: How Yesware Helps Salespeople Close More Deals Through Email

On this episode, I interview Matthew Bellows, the cofounder and CEO of Yesware, a company that is revolutionizing how salespeople and marketers use email.

Matthew is responsible for sales, product vision, and the strategic direction of the company. He brings more than 10 years of extensive sales experience to the company’s goal of helping salespeople close more deals faster. With over 750,000 users and customers like Yelp, Groupon, Zendesk and Sprinklr, Yesware is the largest prescriptive sales platform in the world.

In this episode, you’ll learn:

  • What exactly Yesware can be used for
  • How Matthew and his team grew Yesware from the ground up
  • Which other marketing tools the Yesware team uses
  • What’s in store for the future of data-driven marketing and sales tools
  • And much more!

Tools and resources mentioned in this episode:

Connect with Matthew:

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On this episode, the VP of Marketing for Creatopy joins me to discuss actionable tips on optimizing your ad campaigns in 2023.

GMT 276: Email Marketing Trends

On this episode, learn what’s working today with email marketing from a globally-recognized digital agency that was established in 1999.

GMT 274: Ready for GA4?

On this episode, the co-founder and CEO of CallTrackingMetrics Todd Fisher joins me to discuss what marketers need to know to get prepared for Google Analytics 4.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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