GMT 225: A Scientific Method to Growth Marketing

On this episode, learn how one agency is applying the scientific method to growth marketing, with the founder of Galactic Fed, Zach Boyette.

Zach Boyette is a managing partner at Galactic Fed, a growth marketing agency. Zach is an expert in paid media marketing and digital growth strategy, and previously led the paid media and growth labs team at Toptal, and before that, he worked at Google on the accelerated growth team.

In this episode, you’ll learn:

  • Why is it important to bring the scientific method to growth marketing
  • Different parts of your scientific method and how it applies to a marketing project
  • What are some of the marketing tools in your toolbox that you find useful

Tools and resources mentioned in this episode:

Connect with Zach:

Recent Episodes:

GMT 263: Interview with Richard Thalheimer

On this episode, Richard Thalheimer, the founder of The Sharper Image joins me to share his marketing insights which helped him build a $750 million brand, and what he’s up to these days.

About the Podcast

Growth Marketing Toolbox is a weekly podcast by Nicholas Scalice exploring the best growth marketing tools and technology. You’ll hear candid interviews with the folks who make, market, and use these marketing tools.

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