On this episode, learn how one agency is applying the scientific method to growth marketing, with the founder of Galactic Fed, Zach Boyette.
Zach Boyette is a managing partner at Galactic Fed, a growth marketing agency. Zach is an expert in paid media marketing and digital growth strategy, and previously led the paid media and growth labs team at Toptal, and before that, he worked at Google on the accelerated growth team.
In this episode, you’ll learn:
- Why is it important to bring the scientific method to growth marketing
- Different parts of your scientific method and how it applies to a marketing project
- What are some of the marketing tools in your toolbox that you find useful
Tools and resources mentioned in this episode:
- Galactic Fed
- A Scientist’s Guide to Growth Marketing
- Google Analytics
- Google Optimize